“Bags offer enormous opportunities for promotional marketers. The trick is to work with companies that understand your market, grasp your brief and know how to maximise its potential,” says Andy Stevenson director of CrazyBags.
It has long been accepted that using promotional bags at exhibitions to reinforce your brand presence during events and shows makes sense. So when it comes to your exhibition bag, how do you choose the one that will give you the edge over your competitors, creating stand out and long-lasting impact?
Over the last 15 years, CrazyBags has picked up some of the most effective tricks of the trade over the last decade to ensure your brand is the one that people talk about.
- Be brand-led & customer informed:It’s about creating experiences that people want to talk about and integrating that throughout the whole of your show campaign; creating real value rather than perceived value. Treat bags as part of your overall marketing campaign & capitalise on seasonal opportunities.
- Gravitational Pull:People gravitate towards brands that have a fresh perspective. Don’t just stick to a branded bag with a logo. Think about printing images that convey the experience of using the product or working with the brand. Use vibrant messages that fit with your campaign.
- Create a fresh concept and a new approach: Choose bags that are practical, fit with your proposition & suit your branding. Remember “Go Big”, by selecting a large bag rather than medium/small, you can ensure your brand does not get lost within a competitors bag.
- Pre-Plan & save time & money:The longer the lead time, the wider your choice becomes; increasing the quality you can afford and your chances for stand out. Pay for the products you want and the ones that fit the bill, rather than the express service.
- It’s easy being green: Think about the environment, still high on the agenda for business and consumers alike. Is the green message one that is integral to your brand? If so choose bags that reinforce this position and demonstrate commitment with an eco-bag. There are numerous styles, sizes and colours available so style & practicality won’t be compromised.
The ultimate intent of any promotional activity is to generate more revenue for the company, handing out promotional goodies and branded bags to give potential customers something to remember them by.
Business promotional products and bags in particular, can do just that and more.
They aren’t simply an advertising or promotional mechanic. They can also function as tools to increase performance or sales output, creating brand culture and recognition. They can compliment other parts of the marketing mix and advertising activity, offering exhibitors and marketers long lasting impact and returns, with a flexibility more traditional marketing mix staples cannot compete with.
For further information call on 01425 411060 or visit us at www.crazybags.co.uk.
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